Online Video Viewers Prefer News Clips, Shorter Ads
Most consumers – 62% – are viewing video online, and contrary to popular opinion those viewers are not just young adults viewing user-generated videos, according to a bi-annual video study from AOL’s...
View ArticleTop 10 Financial Services Online Ad Spenders – July 2007
Note: Nielsen/NetRatings AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and only takes into account image-based technologies and advertising sold per...
View ArticleSurvey: South Asian Americans Seek Entertainment and News Fare Online
Though on average the South Asian population of the US spends twice as much on entertainment products and services, such cable and satellite TV, it also has a strong interest in online content from the...
View ArticleBrand Equity Suffers When Customer Data Breached
“Lose my information and you’ve lost my business” was the overarching theme of responses in a survey of 400 consumers’ views on brand equity as it relates to data breaches, according to a study by...
View ArticleCC’s Online Stations Hit High in Summer Months
Clear Channel Radio’s online unit has been having a strong summer: On-demand plays for the most recent week measured reached seven million, an increase of over two million in just five weeks and a 29%...
View ArticleTop Product-Placement Scorers in June: Sears, Camaro
The Sears Department Store placement on ABC’s “Extreme Makeover Home Edition” had the top product placement score on broadcast network television in June 2007, The Nielsen Company reported as it...
View ArticleDeliverability Study: Email Sender Authentication Checks on the Rise
A new email deliverability study signals an increasing reliance on the Sender Policy Framework (SPF) authentication method to determine whether the email is legitimate and should be delivered to the...
View ArticleTop 10 Retail Goods & Services Online Ad Spenders – July 2007
Note: Nielsen/NetRatings AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and takes into account onlyimage-based technologies and advertising sold per...
View ArticleBeckham Boosts Traffic to US Soccer Site to over One Million
Worldwide traffic figures to mlsnet.com, the official website of the leading US soccer league, attracted just over one million unique visitors in July – up 117% on the previous year – due in large part...
View ArticleTop US Websites’ Visitors Stray but Keep Coming Back
The leading sites in three key Web categories – search, career development and multi-category travel – experienced high month-over-month visitor retention rates from June to July, but also significant...
View ArticleBack-to-School College Spending to Surpass $47 Billion
Students and their parents are expected to spend a combined average of $956.93 on back-to-college merchandise, up from last year’s $880.52 – or $47.3 billion* in total – according to the National...
View ArticleNewspaper Online Ad Expenditures Up 19%, Print Ads Down 10%
Advertising expenditures for newspaper websites increased 19.3%, to $796 million, in the second quarter compared with the same period a year ago, according to preliminary estimates from the Newspaper...
View ArticleHispanic Market Composed of Diverse Niches
Categorization of ethnic groups into overly broad, generic groups – such African American, Hispanic or Asian American – leaves marketers with an inaccurate picture, and that’s particularly true with...
View ArticleService Quality – More Than Brand Image – Drives Auto Insurance Renewal
Customer experience outweighs brand image in auto insurance policy renewals (which are a critical factor in the financial success of auto insurance carriers), according to the findings of the J.D....
View ArticleMovie Downloads to Hit $1.3B in ’11; Fragmented Studio Strategies Hurt Market
A viable business will emerge in the US and Western Europe for movie downloading, but movie studios have adopted differing digital distribution strategies – and that is likely to hamper the market,...
View ArticleUS Local Online Ad Spend Close to $3B in ’07, $8B in ’11
US local online advertising spend will reach $2.9 billion, or about 13.4% of US online advertising spending, eMarketer projects in a newly released report, ” Local Online Advertising: Measuring the...
View ArticleBuzz: Most-Anticipated Fall TV Shows – Pushing Daisies, Private Practice,...
ABC holds the top two spots for highly anticipated fall TV shows – those with the highest online consumer discussion and sentiment – with Pushing Daisies and Private Practice, which are the leaders in...
View ArticleTop 10 Ad-Revenue Generating Sites by Genre – July 2007
Note: Nielsen/NetRatings AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and takes into account only image-based technologies and advertising sold per...
View ArticleTech Brands’ Greenness a Growing Factor in Positioning
Tech products and practices that are “Green,” or environmentally sensitive, are emerging as an element of tech brand positioning and consumer consideration – but the potential to claim green leadership...
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